XM and Sirius to merge?
The New York Times is suggesting that the two players in the satellite radio market — XM and Sirius — may try to merge in 2007. Sirius signed Howard Stern in 2006 and saw its fortune and subscriber base rise, but still not surpass XM’s, and neither company’s stock price is doing well. A merger would consolidate costs and alter programming very little. Besides personalities like Stern and Martha Stewart on Sirius and Oprah Winfrey and Ellen Degeneres on XM, the two offer similar music and news programming.
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