Warner Bros. takes on China's movie pirates
SHANGHAI - Hollywood studio Warner Bros. is taking on the pirates in China's film market, using lightning-fast home video release and low prices to beat DVD counterfeiters at their own game.
Warner's China film-making joint venture released its first picture, a low-budget film called "Crazy Stone," in cinemas on June 30, then followed with a DVD version selling for as little as 10 yuan ($1.25) just 12 days later.
The turnaround was the shortest ever for a Warner film, in an industry where three months is more typical, said Tony Vaughan,...
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