TiVo launches division to collect, sell data on ad viewing

Tags: TiVo + Audience Research

pamy
pamy posted on Jul 26th 2006 2:33PM; via engadget.com/2006/07/26/tivo-l...
TiVo launches division to collect, sell data on ad viewing

The company's new Audience Research and Measurement division will initially utilize a random sampling of 22,000 subscribers to provide corporate customers will information about specific ads -- such as how many people viewed them during certain airings -- though the numbers will not be tied to specific demographic information.

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