News Corp., DirecTV take broadband to the Max
News Corp.'s zealous embrace of interactivity soon will reach way beyond the runaway success of the social networking Web site MySpace when its majority-owned DirecTV decides on a path and partners for creating a national WiMax network.
Approval is imminent for the project that could take at least two years and $2 billion, providing News Corp. and DirecTV a valuable wireless interactive broadband loop with consumers to directly sell content, advertising, goods and services. WiMax is a wireless a broadband technology often referred to as "WiFi on steroids" with a much wider 30-mile range than the more limited access offered by WiFi services. WiMax, which is short for World Interoperability for Microwave Access, also promises to provide more security and speed than traditional wireless connections.
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