New disc may sway DVD wars
Consumers wary of buying new high-definition DVD players because of a technology war reminiscent of the days of Betamax versus VHS will soon have a new kind of DVD that might make the decision less daunting.
Warner Bros., which helped popularize the DVD more than a decade ago, plans to announce next week a single videodisc that can play films and television programs in both Blu-ray and HD DVD, the rival DVD technologies.
Warner Bros., a division of Time Warner, plans to formally announce the new disc, which it is calling a Total HD disc, at the Consumer Electronics Show in Las Vegas on Tuesday.
Executives at Time Warner and its Hollywood subsidiary hope to spur sales of new DVD players and movies by gaining the support of retailers and cajoling rival studios into making their film and television libraries available in both formats on a single disc.
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