HD DVD and Blu-ray Are Both Losers
Based on a new media research report that says neither the HD DVD nor its Blu-ray contender will deliver a "knock out" punch in the digital video ring, consumers may well think twice before upgrading their home theater system.
That's the conclusion drawn in a report by media researchers at The Screen Digest, which projects that both formats will coexist until some form of common ground is established, much like the current situation with recordable DVDs.
Opinions vary among industry watchers, some of whom argue that Blu-ray, backed by Sony and most of the major film studios, is in a better position to dominate.
"The net result of the format war and the publicity it has generated will be to dampen consumer appetite for the whole high definition disc category," said Ben Keen, Screen Digest chief analyst, in a statement.
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